Dieter Rams

01. Good design is innovative.
02. Good design makes a product useful.
03. Good design is aesthetic.
04. Good design makes a product understandable.
05. Good design is unobtrusive.
06. Good design is honest.
07. Good design is long-lasting.
08. Good design is thorough down to the last detail.
09. Good design is environmentally friendly.
10. Good design is as little design as possible.

This and more design wisdom by Dieter Rams, the godfather of minimal design, is currently on display at the London Design Museum. The exhibition runs until March 7th 2010 and showcases Dieter Rams landmark design work for¬†”Braun” and “Vitsoe”.

More images after the jump